WARD Trading Card Game needed to increase brand visibility and drive traffic and sales to their social media and website. They required a marketing strategy that would showcase their unique characters and game concept across various digital platforms.

Comprehensive Marketing Strategy:
We developed a multi-format video production plan designed to:

• Create engaging content featuring WARD’s distinctive characters
• Produce versatile video assets for use across multiple platforms
• Establish a visually compelling brand identity through custom set design

Key Components:

1. Character Showcase: Highlighting The Assassin, Pumpkin head, The Creator, and Frog Man in an immersive setting.
2. Multi-Format Video Production:
   • One 15-second video for quick, impactful social media engagement
   • One 30-second video for more detailed character and game introduction
   • One 4K distributor video (several minutes long) for in-depth brand storytelling
3. Platform-Optimized Content: Delivering videos in multiple aspect ratios (1:1, 16:9, 9:16) and resolutions to suit various social media and digital platforms.
4. Immersive Set Design: Custom-designed “dungeon” environment to create a unique and memorable visual identity for the brand.
5. Accelerated Production Timeline: Efficient one-day shoot with a September 5, 2024 delivery date, ensuring timely market penetration.
6. Full Broadcast Rights: Allowing WARD Trading Card Game to utilize the videos across all paid broadcasting channels, maximizing reach and impact.

This comprehensive approach aims to position WARD Trading Card Game as a standout brand in the trading card game market, leveraging high-quality video content to drive engagement and website traffic across multiple digital touchpoints.