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Earth Rider Brewery
Earth Rider Brewery is a fiercely independent craft brewery located in Superior, Wisconsin, at the western tip of Lake Superior. Founded in 2017, it was the first brewery to produce beer in Superior since 1967.
Crafting world-class beer using Lake Superior water and premium ingredients for distribution in Minnesota and Wisconsin.
Our Journey
Our collaboration with Earth Rider Brewery has been ongoing for several years, during which we’ve provided comprehensive video production services for various events and marketing needs.
Marketing Solutions Provided
Earth Rider Brewery required diverse video content to showcase their brand, products, and community involvement across various platforms and events.
Comprehensive Marketing Strategy: We developed a multi-faceted video production strategy designed to:
- Highlight Earth Rider’s involvement in local events and festivals
- Showcase the brewery’s products and brewing process
- Capture the spirit of the brand through various content types
Key Components:
- Event Coverage: Comprehensive filming of festivals, concerts, and sporting events sponsored by Earth Rider, showcasing their community involvement.
- Product Showcases: Creation of visually appealing content highlighting Earth Rider’s beer lineup and brewing process.
- Interview Series: Filming and production of interview content featuring brewery staff, providing insights into the brand’s story and values.
- Seasonal Content: Development of holiday-themed videos to engage audiences during key times of the year.
- Sponsorship Highlights: Production of content showcasing Earth Rider’s sponsorship activities, reinforcing their community support.
- Social Media Optimization: Tailoring of video content for various social media platforms to maximize reach and engagement.
This comprehensive approach aims to position Earth Rider Brewery as a key player in the craft beer scene, deeply connected to its local community and committed to producing high-quality, sustainable beer.
Our Services
Creative Development
- Concept creation for various video projects (festivals, concerts, sporting events, interviews, holiday specials)
- Storyboarding and script development for promotional content
Pre-Production
- Location scouting for outdoor events and in-brewery shoots
- Scheduling and logistics planning for diverse filming scenarios
- Talent coordination for interviews and promotional spots
Production
- On-site filming of festivals, concerts, and sporting events
- In-brewery video shoots for product showcases and behind-the-scenes content
- Interview recordings with brewery staff and event participants
Post-Production
- Video editing and compilation of event footage
- Color grading to maintain brand consistency across various content types
- Audio mixing and sound design for promotional videos
- Addition of graphics, lower thirds, and animations as needed
Digital Marketing
- Optimization of video content for social media platforms
- Creation of short-form content for Instagram and TikTok
Visual Content Creation
- Photography during events and for product showcases
- Graphic design elements for video overlays and thumbnails
Our Clients
We've Served Some Big Names
We understand that every client is important. We strive to provide the highest quality of service to each and every one of our clients. We approach every project with the same level of commitment and dedication, regardless of the size or scope of the job.