ROX Speed FX sought to enhance their digital presence and engage their audience through high-quality, multi-platform content. They needed a comprehensive strategy to showcase their diverse product range for snowmobiles, ATVs, and motorcycles, share expertise, and build brand loyalty across various digital channels.

We developed a year-long content production plan, focusing on diverse video formats and professional product photography.

The strategy:

• Educate customers through detailed “How to” videos for various powersports products
• Engage a younger demographic with Social Media content featuring exciting product demonstrations
• Maintain brand presence with regular short-form videos highlighting new releases and product features
• Enhance product presentation through professional photography of OEM and aftermarket parts

Key Components:

1. Web & Print Product Photography: Showcasing ROX Speed FX’s extensive range of snowmobile, ATV, and motorcycle products in their best light for online and print marketing materials.
2. Educational Content: “How to” videos, providing in-depth knowledge on product installation, maintenance, and optimization for different powersports vehicles.
3. Social Media Engagement: Tapping into trending content styles for broader reach and showcasing product performance in action.
4. Brand Reinforcement: Created videos for consistent brand messaging across platforms, highlighting the company’s northern Minnesota roots and expertise in powersports.
5. Branded Elements: Custom-designed bookends for cohesive branding across all video content, reinforcing ROX Speed FX’s position as a leader in powersports performance products.

This comprehensive approach positioned ROX Speed FX as a leader in powersports performance products, engaging their audience across multiple touchpoints with high-quality, informative, and engaging content that showcases their expertise in snowmobile, ATV, and motorcycle parts and accessories.